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Should you be a Publicity Hound?

© Milosluz | Dreamstime.com

© Milosluz | Dreamstime.com

Yes, it is uncomfortable tooting our own horn. Mom said not to brag and we are all maybe a little too good at not promoting ourselves. However, the art of shameless self-promotion doesn’t have to be shameful. Remember, mom also said to “stand up for yourself if you’ve got something to say.”

The passion in our industry is based on the real benefit of plants to people. There is a physiological need, as well as a financial benefit from what we do. Promoting what we do is not only important, it is essential. One of the saddest things I have witnessed in the past 30 years is the fact that our industry has silently allowed an entire generation of American people to grow up and become adults without much of the required knowledge or the desire and interest to garden.

If we believe what we say we believe about the benefit of plants to people we should be shouting from the rooftops. The collective marketing budget of just 100 garden centers far exceeds the wildest hopes of any industry-wide national marketing initiative such as “Got Milk”. With a different perspective, and the skills to shout well we can do this mostly with just the cost of learning and the time to do it. But do we really believe?

While it may be true that “the meek shall inherit the earth”, I have also heard it said that “the meek may inherit the earth, but they are going to have to work like the devil to get it.” I really believe we can be nice people and not finish last. But we need to think of this differently, know more than we do now about how to do it, and do what we learn.

I’ve been following Joan Stewart, The Publicity Hound, and have bought several of her products over the past few years. Joan offers a complimentary weekly Publicity Tips email where you can get thousands of dollars in publicity by following the simple tips, tricks and tools.

Click here to check it out and sign up for Joan’s weekly publicity tips.

Shout loud and don’t give  up!

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