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Should you be a Publicity Hound?

© Milosluz | Dreamstime.com

© Milosluz | Dreamstime.com

Yes, it is uncomfortable tooting our own horn. Mom said not to brag and we are all maybe a little too good at not promoting ourselves. However, the art of shameless self-promotion doesn’t have to be shameful. Remember, mom also said to “stand up for yourself if you’ve got something to say.”

The passion in our industry is based on the real benefit of plants to people. There is a physiological need, as well as a financial benefit from what we do. Promoting what we do is not only important, it is essential. One of the saddest things I have witnessed in the past 30 years is the fact that our industry has silently allowed an entire generation of American people to grow up and become adults without much of the required knowledge or the desire and interest to garden.

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You Are One of Us – Are you Indie Bound?

indiebound

The “Buy Local” movement may be picking up some steam. Whether an anti-homogenization movement, to better sustain local economies, or organized for self-protection of locally owned business it is a good idea in my opinion to get involved. Local, community based marketing fuels positive word of mouth.

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