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Flags of No Significance by Joel Bedford
Phases of Spring III – Significance
What is significance?
Webster’s says:
Something signified. Of meaning. Of importance.
Also, significant: having special meaning. Of considerable influence or effect. Of consequence.
Many of us do what we do because it’s what we’ve always done. We are flying flags of no particular significance. We went to school for it, were hired to do it, were born into it or were married into it. In many cases we’re doing the garden center thing better, but why do this in the first place? I know several garden center owners who have been doing a lot better in recent years. They live more comfortably and have debt in control. Their cash flows. But they still search for something – not something they can describe or show you a picture of. They don’t know what it is, just that they haven’t found it. Even they seek more.
Filed under: Change, Competition, Leadership, Management, Marketing | Tagged: credit cards, flags, line of credit, significance, suppliers, uber-differentiate, vegetable gardening, vendors, Webster | 3 Comments »
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