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Don’t Follow Them, They’re Lost Too

  

 Don't follow me, I'm lost too!

Don't follow me, I'm lost too!

 

“Don’t follow me, I’m lost too.” 

It’s more than a bumper sticker. But not everyone who doesn’t know where they are going wears this bumper sticker. Think about it. 

We tend to assume that the ideas and trends others are following are the right direction. They and their ideas are talked about in the media, at conferences, and by salespeople who sell the stuff they sell. Sometimes those folks are just doing something they didn’t really think about, or that makes no good sense, financially or otherwise. But it is something different to talk about, write about, and follow. Continue reading

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Use and Enjoy, or Own and Enjoy?

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Guest Blogger

Judy Stapler, Qualitative Insights

“Times have changed. Today people are more interested in what they will use and enjoy than they are in what they will own and enjoy.” Judy Stapler 11/08

You don’t need me to tell you how stressful it has become to live in this great country. While we serve a broad range of consumers, disposable income is becoming a thing of the past and every purchase can now be a major decision for some of them. Gas up the car? Buy food? Keep the home at a comfortable 70°– 72° or a more efficient 65°? Buy the art object or new car we’ve admired for months (now at a greatly reduced price) or decide to spend for something you can actually use. The net effect of this is that consumers at all income levels make decisions more purposefully. It is my opinion that come spring, we will see more people choose to buy those items they perceive that they actually need and can use and enjoy immediately rather than those they simply look at and enjoy owning over time.

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