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“Be so good they can’t ignore you.”

In a competitive world you must stand for something and stand out.You must, as Steve Martin said, “Be so good they can’t ignore you.”

Most small businesses have a difficult enough time figuring out what to sell. They often become a “wandering generality” of their business type. They by default become “A jack of all trades and master of none”. To the general public they are second citizens to the predictable although not perfect national brand experiences whether carpet cleaner, lawn care operator, security alarm system, garden center, restaurant, etc. Don’t you also find it to be  easier, faster, and “safer” to choose the national brand over the mom & pop motel? One of the reasons the general pull of national brands is true is that the better brands re-invent themselves the way Holiday Inn has been doing.

How do you rise to the top in the customers mind?”

Steve Martin achieved outrageous success by developing a unique method to his apparent madness, which led to his becoming “so good that the entertainment world couldn’t ignore him”. And, as they say, the rest is history.

The same wisdom applies to steady growth, taking a step to the elusive “next level”, or catapulting to even higher levels.

The Steve Martin Method Continue reading

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