Friends,
Someone recently said something to me that makes complete sense.
“You’re not marketing for business today or tomorrow. You did that months and years ago. You’re marketing today for business months and years from now.”
Didn’t we leave a generation or two of potential gardeners out of our current picture?
There are a vast number of people who grew up in suburbia, or disengaged from gardening. Most of us got an interest in gardening from a parent, grandparent, or other relative. (Some of you ended up with the whole business from them!)
But most of our non garden industry friends were left behind and in turn their offshoots have also been left behind because their parents and grandparents didn’t turn them on to gardening. Continue reading
Filed under: Consumers, Garden Trends, Marketing | Tagged: Granny's Garden School, Loveland Ohio, Roberta Paolo, Schoolyard Nature Network | 19 Comments »
