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Will this be the Year of the Fairy Garden?

Are fairy gardens even on your radar screen?

Fairy Garden at Tonkadale Greenhouse

Chances are you have very little interest in Fairy Gardens. Maybe you should take an interest, even for the unusual reason that doing so may build traffic for your garden center.

I posted an article titled Building on an Old Plant Category back in May 2009. In the article Fairy Gardens was briefly mentioned. Since then nearly every day brings at least one visitor to the blog via a web search for “Fairy Gardens”,”Fairy Tree Garden”, or similar. When I tried my own search the page doesn’t even come up in the top 20 Google search pages so that tells us something about how serious these hobbyists are.

Before you disregard the possibility of promoting Fairy Gardens do your own search and check out just how active this little corner of gardening is. Miniature gardens are within reach of anyone. They seem to be drawing the interest of young and old. Very little space is required, with many gardens being constructed in containers of all sorts. Continue reading

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Please Do This When a Customer Interrupts You . . .

A Strategy for Sales Success:

This?

“When a customer does interrupt you..just talk to them…and they’ll probably buy something.” As was told to me in February 2009 by the owner of a retail garden center concerning their plans for improving results for the spring of 2009. He figured that realistically, if he could just get his merchandise focused people to give a little attention to frustrated customers it would be an improvement over the previous years performance and would lead to increased sales. Kind of makes some sense does it not?

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Hoping for a Rising Average?

Boiling The Frog

Boiling The Frog,
originally uploaded by purpleslog.

Still Comfortable?

Like frogs in a pan of water with the temperature rising, our comfort with increasing sales revenue from an increase in average transaction dollars is not feeling so comfortable in recent years. Here’s why:

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Why This Business Gets In Our Blood

ofa-june-2006-048

My colleague, Judy Stapler is an accomplished market researcher, a consumer advocate, and a great addition to our team. Judy recently commented to me that she has observed how exceptionally passionate she has found the people in the horticulture industry to be about what we do (as compared to people working in other industries) . We do not need to get into a deep theological discussion, or raise an argument on the reason why people in horticulture become obsessed with horticulture. Can we just agree that we are?

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