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Should Your Suppliers Sell Direct?

(Approx. read time 3 min.)

Proven Winners is now selling online direct to consumers.

Yes, others do it but Proven Winners is the first major brand in our industry that has begun selling finished annuals, perennials, grasses and shrubs direct to consumers from the Proven Winners website.  This is called cross-channel distribution by the way.

Just when I was getting used to things as they are now my cheese has been moved again. This is not entirely a bad thing though I’m still not saying it’s entirely a good thing. Maybe it is just is what it is? Continue reading

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