Fenderbender to 20 Car Pileup
You can see it coming as pundits line up to speak out against the excessive discounting being practiced by recession fighting sellers. A 20-car pile-up is about to happen.
People who wrote books and articles about aggressive promotional marketing to drive traffic and build business are seeking to stand out as they speak out against the avalanche of discount oriented advertising that they themselves promoted to fill up our mailboxes and the center of the Sunday paper. All of a sudden it seems that coupons, Groupons, freebies and discounts are ALL bad.
Casting those who provide mindless marketing services such as Groupon, and those who aggressively promote discounting as being stupid is just stupid. Companies that fabricate ridiculous offers that destroy their companies are probably destroying their companies in several other ways. Continue reading
Filed under: Consumers, Economy, Marketing | Tagged: coupons, discounts, Groupon, Marketing | 6 Comments »
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