When consumers get ‘Back to the Garden’ this spring, will it become ‘Back-Ache in the Garden’?
Maybe you’ve read that gardening is vogue again. The origin of ‘vogue’ is associated with sailing in the 1500’s and meant “wave or course of success”. In modern times the phrase “in-Vogue” meant that a product or idea was written about in Vogue magazine. Gardening is timeless, and also been proven to be somewhat trendy. Staying in fashion has never been more important – even if you are not the type of person who ever cared about fashion or being fashionable.
Is this just another flavor-of-the-year to read about in all the trade industry magazines, email newsletters, and blogs, or will it bring real gardening back – I mean forward? Only time, and possibly your response to the emerging trend will tell.
Filed under: Consumers, Marketing | Tagged: back ache, benefit, Benefits of Plants, Bill Gates, chirpractor, computer, emergency room, fireplace shovel, Four Seasons Nursery, garden, gardener, gardening, geeks, horticultural correctness, intangible, intrinsic, medical clinic, neophytes, physician, primal instincts, problem, Steal This Idea, Steve Jobs, SUV, The Blogging Nurseryman, Trey Pittsenberger, Vogue Magazine | 7 Comments »