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What will happen “Back in the Garden?”

Gossip Girl, Blake Lively covers Vogue Magazine February 2009!

When consumers get ‘Back to the Garden’ this spring, will it become  ‘Back-Ache in the Garden’?

Maybe you’ve read that gardening is vogue again. The origin of ‘vogue’ is associated with sailing in the 1500’s and meant “wave or course of success”. In modern times the  phrase “in-Vogue” meant that a product or idea was written about in Vogue magazine. Gardening is timeless, and also been proven to be somewhat trendy. Staying in fashion has never been more important – even if you are not the type of person who ever cared about fashion or being fashionable.

Is this just another flavor-of-the-year to read about in all the trade industry magazines, email newsletters, and blogs, or will it bring real gardening back – I mean forward? Only time, and possibly your response to the emerging trend will tell.

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Why This Business Gets In Our Blood

ofa-june-2006-048

My colleague, Judy Stapler is an accomplished market researcher, a consumer advocate, and a great addition to our team. Judy recently commented to me that she has observed how exceptionally passionate she has found the people in the horticulture industry to be about what we do (as compared to people working in other industries) . We do not need to get into a deep theological discussion, or raise an argument on the reason why people in horticulture become obsessed with horticulture. Can we just agree that we are?

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What Affluent _ _ _ Love.

Future Fans

Future Fans?

Men are still a big part of the garden market.

If women make over 70% of garden related purchases what percent do you think carry the interest in food?

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