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Fair Follow-up to Proven Winners Fair Test?

(Read Time, approximately 2 minutes.)

There has been quite an interesting dialogue of comments following the post here on August 28, 2009 titled, Is THIS a Fair Test? Mark Broxon and Dave Konsoer from Proven Winners and Kip Creel from StandPoint reacted with more information and their views on the research conducted at Churchill’s Gardens and Rolling Green Nursery, both located in New Hampshire. The additional information they provided did not include additional photos of their research, however there are new pics of the researched displays on Garden Center Magazine’s website.

Proven Winners Test at Churchill's Gardens

Click Photo to See Tested Displays

Are we to always assume reported research is different than it appears? StandPoint’s Kip Creel said, “You cannot fairly judge the quality of the research from one photograph and a magazine article.” (That was the original point.) While this is now apparently true, it is exactly how research is judged when one photograph and an article are all you have to go on. (At the time of writing this I have not found any other stories on this particular research on the Internet.) It seems like judging the quality of the research from the information provided would be prudent. Continue reading

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Is THIS a Fair Test?

Read Time: Approximately 2 minutes.

NOTE: Click HERE to read a November 10, 2009 follow-up to this post titled “Fair Follow-Up to Proven Winners Fair Test?”

You’ve probably read or will soon about yet another recent case study claiming again that branded plants outsold non-branded 5:1. CLICK HERE to go to a report on the research in Garden Center Magazine’s OPEN REGISTER blog.

A Fair Test?

A Fair Test?

Maybe I just don’t understand how  anyone could dispute the results of the study after looking at the photo of the two displays that consumers compared. What were they trying to prove? I would HOPE that the display in the foreground would outperform the other.

Which bench would you lead a well-heeled customer to if the grass is even damp? One is on a gravel paved area, and the other on grass. What would we see if we watched the customers approach identical benches in the same physical environment? Continue reading

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