Posted on March 23, 2011 by sidraisch

Get a Bigger Slice
So many businesses are trying so hard to be all things to all people these days. Do we just need to decide who we’re trying to serve? What would happen if we could confidently, and happily focus on one market segment? Could we be happy there if we did? Would our customers be happy if we did? Continue reading →
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Filed under: Consumers, Demographics, Economy, Marketing, Pricing, Psychographics | Tagged: Brandchannel, frugal fatigue, high income, low prices, Wall Street, Walmart | 3 Comments »
Posted on July 30, 2009 by sidraisch
Finding someone to blame for our woes helps somehow don’t you think? The weather, the economy, the fickle consumer, the grower, the banker, the liberal media, the conservative media, the government, the…oh those have all been covered. Well let’s talk about our own problems then. Continue reading →
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Filed under: Change, Consumers, Marketing, Merchandise | Tagged: discounts, edibles, frugal fatigue, thrifty, travel, Zombieconomy | 1 Comment »