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Don’t Miss The Phases of THIS Spring

Firefighter

There Has to be a Fire to Put Out Somewhere in Here!

I can tell that spring is coming quickly upon the readers of this blog. For the next several weeks we will focus on the here and just-ahead with brief postings of timely thoughts.

In my years enduring the spring surge of the horticulture business I’ve noticed the Phases of Spring that occur as we approach, endure, and emerge from this annual crisis. Regional differences put some of you deeper into spring than others, so adjust for your location.

There is a naturally occurring progression of events and associated emotions during the early spring to summer seasons. In the next few days I will briefly describe each of these in hopes that recognizing what you will be going through will help you counter some of the effects.

The three phases are:

  1. Survival
  2. Success
  3. Significance

Phase I – Survival

Spring begins with the confident feeling you are ready, or the extreme fear that you are not. If you are still feeling confident just wait a few more days or maybe a couple of weeks for your dose of reality.

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Use and Enjoy, or Own and Enjoy?

judy-stapler-100x100-low-res

Guest Blogger

Judy Stapler, Qualitative Insights

“Times have changed. Today people are more interested in what they will use and enjoy than they are in what they will own and enjoy.” Judy Stapler 11/08

You don’t need me to tell you how stressful it has become to live in this great country. While we serve a broad range of consumers, disposable income is becoming a thing of the past and every purchase can now be a major decision for some of them. Gas up the car? Buy food? Keep the home at a comfortable 70°– 72° or a more efficient 65°? Buy the art object or new car we’ve admired for months (now at a greatly reduced price) or decide to spend for something you can actually use. The net effect of this is that consumers at all income levels make decisions more purposefully. It is my opinion that come spring, we will see more people choose to buy those items they perceive that they actually need and can use and enjoy immediately rather than those they simply look at and enjoy owning over time.

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