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The Customer Segmentation Gift

The Gift (multiple)

The Gift of Each Customer Comes in Many Sizes

The gift of today is the customer who finds your company and your products engaging today. They come to you for precise reasons, sometimes precisely different each time they arrive. What is it today?

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Why This Business Gets In Our Blood

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My colleague, Judy Stapler is an accomplished market researcher, a consumer advocate, and a great addition to our team. Judy recently commented to me that she has observed how exceptionally passionate she has found the people in the horticulture industry to be about what we do (as compared to people working in other industries) . We do not need to get into a deep theological discussion, or raise an argument on the reason why people in horticulture become obsessed with horticulture. Can we just agree that we are?

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