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Will More Consumers Bypass The Garden Center?

What’s NEW in the garden business? Do you know? Will you know in the future – and will you act – before it, and the customer you want in your store passes you by?

WARNING: If you just skim over this article without digging deeper and clicking on links to learn more you might as well bail out now and go stick your head deeper in the quicksand of life getting in the way of where life is growing.

What this article is really about is figuring out how to be where consumers are in the future so your garden center business has a better chance of surviving and any chance of thriving. It might help to know where many consumers are now that you may not know about, or have disregarded, or have paid too little attention to.

You may have been one of those who blew off the post here titled Will This Be The Year of the Fairy Garden? Or you may be thinking about it and looking into it and if you are sincere about that you are right to take a little time to size up the opportunity. Fair enough, just don’t wait too long.

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Will this be the Year of the Fairy Garden?

Are fairy gardens even on your radar screen?

Fairy Garden at Tonkadale Greenhouse

Chances are you have very little interest in Fairy Gardens. Maybe you should take an interest, even for the unusual reason that doing so may build traffic for your garden center.

I posted an article titled Building on an Old Plant Category back in May 2009. In the article Fairy Gardens was briefly mentioned. Since then nearly every day brings at least one visitor to the blog via a web search for “Fairy Gardens”,”Fairy Tree Garden”, or similar. When I tried my own search the page doesn’t even come up in the top 20 Google search pages so that tells us something about how serious these hobbyists are.

Before you disregard the possibility of promoting Fairy Gardens do your own search and check out just how active this little corner of gardening is. Miniature gardens are within reach of anyone. They seem to be drawing the interest of young and old. Very little space is required, with many gardens being constructed in containers of all sorts. Continue reading

Building Upon An Old Plant Category

First it was Stepables, that brought excitement and expansion to a staple category – groundcover plants.

Stepables at The Garden Corner

Stepables at The Garden Corner

There is a merchandising rack system available for Stepables, but since they are sold in national big-box chains savvy independent garden centers seek to differentiate with creative displays such as the one shown above at The Garden Corner in Tualatin, (Portland) OR. Co-owner Tracy Karsseboom creatively located the classy shoes at a second hand store.

The category is ever-expanding with Plants That Work in Nooks & Crannies from Novalis, and Rock Stars from Valleybrook and others.

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