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All you believe…may be ALL WRONG – Belief #6

Merry 2010 CHRISTmas to all! Did your business return a gift of profit to you this year?

(Read time approx. 3 minutes.)

This is the sixth misconception in a series of six. The concepts being discussed here will likely be counter to your beliefs. The comments left on the previous posts are quite interesting so you may want to go back and read them.

Click HERE to go back and begin with the first post related to this series.

“Was any profit left in your business this year?

“My salary is in the profit.”

“We don’t want to be ‘greedy’ about it.”

“If we do everything ‘right’ it will all work out in the end.”

“We leave all the profit in the business.”

“I get paid in the rent.”

Those were common responses to our questions about garden center profit going back several years:

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Phase III – Significance

Editors Note: After giving our readers a peak spring break to focus on the business at hand I will resume posting several times a week to Strategies Blog. (Be sure to click here to sign up now to receive an email update of new posts.)

Flags of No Significance by Joel Bedford

Flags of No Significance by Joel Bedford

Phases of Spring III – Significance

What is significance?

Webster’s says:

Something signified. Of meaning. Of importance.

Also, significant: having special meaning. Of considerable influence or effect. Of consequence.

Many of us do what we do because it’s what we’ve always done. We are flying flags of no particular significance. We went to school for it, were hired to do it, were born into it or were married into it. In many cases we’re doing the garden center thing better, but why do this in the first place? I know several garden center owners who have been doing a lot better in recent years. They live more comfortably and have debt in control. Their cash flows. But they still search for something – not something they can describe or show you a picture of. They don’t know what it is, just that they haven’t found it. Even they seek more.

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