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All you believe…may be ALL WRONG – Belief #4

Misconception #4 – It is better to ‘Bootstrap’ than to borrow or wait until we make enough profit and keep capital investment low.

(Read time approx. 3 minutes.)

This is the fourth misconception in a series of six. The concepts being discussed here will likely be counter to your beliefs. The comments left on the previous posts are quite interesting so you may want to go back and read them. Click HERE to go back and begin with the first post related to this series.

Don’t get me wrong. I’m all for frugality, living within your means, and saving money where it doesn’t compromise quality. But when it comes to investing in an income producing business being frugal for the sake of being frugal can put a lid on income and profitability. It is a hard economic reality that the number one cause of business failure is under-capitalization. No business will ever outperform its level of capitalization.

There are several major reasons people in our industry are often led to invest less than they should in their business: Continue reading

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