
Get a Bigger Slice
So many businesses are trying so hard to be all things to all people these days. Do we just need to decide who we’re trying to serve? What would happen if we could confidently, and happily focus on one market segment? Could we be happy there if we did? Would our customers be happy if we did? Continue reading
Filed under: Consumers, Demographics, Economy, Marketing, Pricing, Psychographics | Tagged: Brandchannel, frugal fatigue, high income, low prices, Wall Street, Walmart | 3 Comments »