Read Time: Approximately 2 minutes.
You’ve probably read or will soon about yet another recent case study claiming again that branded plants outsold non-branded 5:1. CLICK HERE to go to a report on the research in Garden Center Magazine’s OPEN REGISTER blog.
A Fair Test?
Maybe I just don’t understand how anyone could dispute the results of the study after looking at the photo of the two displays that consumers compared. What were they trying to prove? I would HOPE that the display in the foreground would outperform the other.
Which bench would you lead a well-heeled customer to if the grass is even damp? One is on a gravel paved area, and the other on grass. What would we see if we watched the customers approach identical benches in the same physical environment? Continue reading
Filed under: Consumers, Marketing, Merchandise, Merchandising, Plants, Product, research, Selling | Tagged: bench, case study, displays, Garden Center Magazine, GMROII, merchandiser, Open Register, Proven Winners, research | 32 Comments »
