• Enter your email address to receive notifications of new posts.

    Join 81 other followers

  • Recent Posts

  • Flickr Photos

  • Categories

  • All We Ask Is Give Credit Where Due

    Page copy protected against web site content infringement by Copyscape
  • Follow Strategies Blog from Horticultural Advantage on WordPress.com

A Bigger Slice of Pie

Slice of Apple Pie

Get a Bigger Slice

So many businesses are trying so hard to be all things to all people these days. Do we just need to decide who we’re trying to serve? What would happen if we could confidently, and happily focus on one market segment? Could we be happy there if we did? Would our customers be happy if we did? Continue reading

Pile-up on Groupon, Coupons, Discounts

They're beginning to pile up

Fenderbender to 20 Car Pileup

You can see it coming as pundits line up to speak out against the excessive discounting being practiced by recession fighting sellers. A 20-car pile-up is about to happen.

People who wrote books and articles about aggressive promotional marketing to drive traffic and build business are seeking to stand out as they speak out against the avalanche of discount oriented advertising that they themselves promoted to fill up our mailboxes and the center of the Sunday paper. All of a sudden it seems that coupons, Groupons, freebies and discounts are ALL bad.

Casting those who provide mindless marketing services such as Groupon, and those who aggressively promote discounting as being stupid is just stupid. Companies that fabricate ridiculous offers that destroy their companies are probably destroying their companies in several other ways. Continue reading

New Friends – Comedian Drew Hastings

Comedian Drew Hastings
Drew Hastings, Comedian and Farmer

My mission this year is to make a lot of new friends. One of the best I’ve met is comedian Drew Hastings. I live in a small quaint rural community of Hillsboro located 3o miles East of Cincinnati, Ohio. Things change slowly out here for the most part, but the activity is picking up over the 15 years since I moved here. One of our most notable residents of the past few years is comedian Drew Hastings.

After becoming disgusted with living in Los Angeles Drew escaped to Highland County Ohio and bought a working farm. He’s also become involved in historic preservation and more recently, local politics. Unlike most part-time farmers, Drew does his comedy gig on weekends and farms weekdays. So what’s significant about this and why am I bragging about my new celebrity friend and neighbor? Continue reading

FOR SALE – garden centers, nurseries, greenhouses, landscape operations

Business For Sale SignDo you know of garden centers, nurseries, greenhouses, or landscape operations that are listed FOR SALE?

Listings are scattered across the Internet but there is no other central location where they are consolidated. We have established a page where links to listings of garden centers, nurseries, greenhouses, and landscape operations are offered for sale. Links may be provided to Realtors, Multiple Listing Services, magazine and newspaper online classified ads, Craig’s List, eBay, BizBuySell, BizZilla, BusinessBroker.net, local newspapers, trade magazine websites, trade associations, and For Sale By Owner listings (if there is a website that can be linked to) etc. Continue reading

Roll Your Sleeves Up – Higher

Roll Your Sleeves up HIGHER

"Let's Roll"

Are You Guys Ready? Let’s Roll

If you are waiting for the economy to improve for your company to do better stop waiting now.

The phrase “Let’s Roll” was made famous when it was spoken by Todd Beamer, passenger on flight 93 over an in-flight phone before the fatal crash in a Pennsylvania field on September 11, 2001. “Let’s Roll” can also serve as the battle cry of your company to overcome the market forces, excusitis, or whatever resistance you’re dealing with to make 2011 the best year it possibly can be. Continue reading

It’s Never Too Late to Look Back

Friends,

Someone recently said something to me that makes complete sense.

“You’re not marketing for business today or tomorrow.  You did that months and years ago. You’re marketing today for business months and years from now.”

Didn’t we leave a generation or two of potential gardeners out of our current picture?

There are a vast number of people who grew up in suburbia, or disengaged from gardening. Most of us got an interest in gardening from a parent, grandparent, or other relative. (Some of you ended up with the whole business from them!)

But most of our non garden industry friends were left behind and in turn their offshoots have also been left behind because their parents and grandparents didn’t turn them on to gardening. Continue reading

Why not go to WORK while you’re going to work?

Don Eaton, owner of Eaton Farms

Don Eaton, guest blogger

“Hey, you’re going to work anyway,

why not ‘go to work’ while you’re there?”

Try this approach to work for the next 30-days

Guest Blogger – Don Eaton

The difficulty you and I face every day in running our businesses during these worrisome times can be overwhelming to say the least.  In many instances it seems as though we have little control over what actions we take or directions we head. This may be true in many areas of our businesses, where we are forced into reaction in place of action. If your anything like me, this becomes very tiring and can wear you down especially when we give in to foolish worry about what is to come, next year or even years after that, foolish worry about things out of our control or our ability to effect change. Continue reading

%d bloggers like this: