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A Bigger Slice of Pie

Slice of Apple Pie

Get a Bigger Slice

So many businesses are trying so hard to be all things to all people these days. Do we just need to decide who we’re trying to serve? What would happen if we could confidently, and happily focus on one market segment? Could we be happy there if we did? Would our customers be happy if we did? Continue reading

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The Price of a Bad Economy – How Much Will THIS Cost?

The Price of a Bad Economy – How Much Will THIS Cost?

Rodney Johnson, President of HS Dent

Rodney Johnson

This post has been incubating for a while and I decided to scrap what I had started in favor of pointing you to what Rodney Johnson with HS Dent has to say. Harry Dent and his organization have been accurate about our economy since the 80’s. That’s because they use what they call The Dent Method to make projections, not predictions. Click on Rodney’s picture to hear what he has to say about potato chips.

Dent’s basis for making projections is the birth rate and resulting demographics that can be projected in real numbers rather than subjective arbitrary opinion. No, they’re not 100% accurate on everything about the economy, mainly because they don’t make predictions about the economy. They only make projections of the impact of the birth rate and immigration on the economy. The fact is that a lot of what happens in the financial world is caused by people changing direction, sometimes irrationally, and that cannot be predicted accurately. But birth rate and resulting demographics can be projected so that is what they do – project. Continue reading

The Customer Segmentation Gift

The Gift (multiple)

The Gift of Each Customer Comes in Many Sizes

The gift of today is the customer who finds your company and your products engaging today. They come to you for precise reasons, sometimes precisely different each time they arrive. What is it today?

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Why This Business Gets In Our Blood

ofa-june-2006-048

My colleague, Judy Stapler is an accomplished market researcher, a consumer advocate, and a great addition to our team. Judy recently commented to me that she has observed how exceptionally passionate she has found the people in the horticulture industry to be about what we do (as compared to people working in other industries) . We do not need to get into a deep theological discussion, or raise an argument on the reason why people in horticulture become obsessed with horticulture. Can we just agree that we are?

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What Affluent _ _ _ Love.

Future Fans

Future Fans?

Men are still a big part of the garden market.

If women make over 70% of garden related purchases what percent do you think carry the interest in food?

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