So many businesses are trying so hard to be all things to all people these days. Do we just need to decide who we’re trying to serve? What would happen if we could confidently, and happily focus on one market segment? Could we be happy there if we did? Would our customers be happy if we did? Continue reading
You can see it coming as pundits line up to speak out against the excessive discounting being practiced by recession fighting sellers. A 20-car pile-up is about to happen.
People who wrote books and articles about aggressive promotional marketing to drive traffic and build business are seeking to stand out as they speak out against the avalanche of discount oriented advertising that they themselves promoted to fill up our mailboxes and the center of the Sunday paper. All of a sudden it seems that coupons, Groupons, freebies and discounts are ALL bad.
Casting those who provide mindless marketing services such as Groupon, and those who aggressively promote discounting as being stupid is just stupid. Companies that fabricate ridiculous offers that destroy their companies are probably destroying their companies in several other ways. Continue reading
My mission this year is to make a lot of new friends. One of the best I’ve met is comedian Drew Hastings. I live in a small quaint rural community of Hillsboro located 3o miles East of Cincinnati, Ohio. Things change slowly out here for the most part, but the activity is picking up over the 15 years since I moved here. One of our most notable residents of the past few years is comedian Drew Hastings.
After becoming disgusted with living in Los Angeles Drew escaped to Highland County Ohio and bought a working farm. He’s also become involved in historic preservation and more recently, local politics. Unlike most part-time farmers, Drew does his comedy gig on weekends and farms weekdays. So what’s significant about this and why am I bragging about my new celebrity friend and neighbor? Continue reading
Are You Guys Ready? Let’s Roll
If you are waiting for the economy to improve for your company to do better stop waiting now.
The phrase “Let’s Roll” was made famous when it was spoken by Todd Beamer, passenger on flight 93 over an in-flight phone before the fatal crash in a Pennsylvania field on September 11, 2001. “Let’s Roll” can also serve as the battle cry of your company to overcome the market forces, excusitis, or whatever resistance you’re dealing with to make 2011 the best year it possibly can be. Continue reading
From the Unbelievable file comes a laughable story of the short memory of the North Miami Mayor Andre Pierre about exactly who loaned him a Porsche reported in the Miami Herald.
But not so laughable is the story about a former buyer for The Home Depot sentenced to 2 years 3 months in prison for accepting kickbacks.
Other than fueling some much needed laughing these stories inspired me to remind you that its a good time to take note of situations in your company that just don’t seem, feel, or look right, and to carefully dig into them. Get some help from your friendly local prosecutor’s office. Continue reading
You’ve got to be crazy! Who, in their right mind would dare start a garden center now?
Well there are some people who are. Read about them in the Garden Center Birth & Re-birth room.
It is in the nature of our business that we’re approached by wanna-be garden center owners. The reasons for starting a garden center now are many, but these five are the most popular.
Why do they not ask for help?
The grave yard of garden centers is growing like the Arizona graveyard of defunct aircraft. Contraction of the airline industry has caused many older, inefficient and costly to maintain aircraft to be retired permanently. It used to be the case that new upstart competitors would buy older aircraft to start their companies, but it is actually less expensive to make the payments on newer machines that use less fuel, require less labor to operate, and require less repair and maintenance.
It saddens me to learn of such things as the pending closure of Porter’s Home & Garden Center near Ocala Florida. Ocala.com reported that liquidation of inventory has begun. The loan in default is backed by the business and the private homes of three of the Porter family owners. Continue reading