• Enter your email address to receive notifications of new posts.

    Join 84 other followers

  • Recent Posts

  • Flickr Photos

  • Categories

  • All We Ask Is Give Credit Where Due

    Page copy protected against web site content infringement by Copyscape
  • Follow Strategies Blog from Horticultural Advantage on WordPress.com
  • Advertisements

Time to Push Your Reset Button!

Press This Button for Help!Time to Press the Reset Button!

This is not a question, it is a statement! There are times that life becomes so confused that it is just better to press the reset button and reprogram our lives rather than try to make-do while the darned thing is out of whack.

Recently I was talking with Matt Horn, owner of Matterhorn Nursery about his plans to totally reinvent his garden center. While Matt has been one undisputed leader of innovation in the garden center business over the years he realizes that it is time to re-engineer the concept of Matterhorn Nursery. The story has something to do with goats, and you’ll have to ask Matt about that. Continue reading

Advertisements

The Benefits of a Poor Economy

The Benefits of a Poor Economy

Who said the recession is over? Has the consumer finished cocooning? Are they all done with Stay-cations? I think not, but someone is going to have to inspire them to have one at home in their own backyard. Are we going to leave that up to Frontgate and Pottery Barn?

This economic near-depression is probably going to last a long time as long as our government has anything to do with it, and it does. This is reflected in a broad range of change in consumer and business spending habits ranging from SLD (spending lock down) to basic simplification frugality. Those who continue to earn and spend are paying down debt, saving aggressively, and have adopted a consciousness NOT to flaunt luxuries in front of their friends, relatives, neighbors, co-workers and employees. That’s pretty much everyone isn’t it? Continue reading

WHY Do Customers Think of You?

What do customers think of you?

While they probably don’t just sit around and actually think much about the companies they do business with, consumers generally form specific opinions about stores over time and exposure to marketing messages, personal experience, and what they hear from others.

Whatever value equation a company brand has established with a consumer, unless it is a discount brand, it is lowered by constantly promoting deals and discounts on what customers already want to buy. These discounts do more than cost money. They also make it easy for the customer to categorize in their mind what type of retailer each store is to them. And once they’ve chosen the category, it is very difficult to change their perceptions. Continue reading

It Ain’t _ _ _ _ Until It’s Over.

This is addressed mainly to garden centers that are located in the areas that experienced a very strong and warm early spring, a very wet and cool early May, followed by recent high humidity and daytime temperatures. This year that covers most of you.

In the past several days I’ve talked with several garden centers and found all of them to say something to the effect that there was NO WAY they could make up what they’re behind this year. I think they are WRONG. Continue reading

Should Your Suppliers Sell Direct?

(Approx. read time 3 min.)

Proven Winners is now selling online direct to consumers.

Yes, others do it but Proven Winners is the first major brand in our industry that has begun selling finished annuals, perennials, grasses and shrubs direct to consumers from the Proven Winners website.  This is called cross-channel distribution by the way.

Just when I was getting used to things as they are now my cheese has been moved again. This is not entirely a bad thing though I’m still not saying it’s entirely a good thing. Maybe it is just is what it is? Continue reading

Will More Consumers Bypass The Garden Center?

What’s NEW in the garden business? Do you know? Will you know in the future – and will you act – before it, and the customer you want in your store passes you by?

WARNING: If you just skim over this article without digging deeper and clicking on links to learn more you might as well bail out now and go stick your head deeper in the quicksand of life getting in the way of where life is growing.

What this article is really about is figuring out how to be where consumers are in the future so your garden center business has a better chance of surviving and any chance of thriving. It might help to know where many consumers are now that you may not know about, or have disregarded, or have paid too little attention to.

You may have been one of those who blew off the post here titled Will This Be The Year of the Fairy Garden? Or you may be thinking about it and looking into it and if you are sincere about that you are right to take a little time to size up the opportunity. Fair enough, just don’t wait too long.

Continue reading

Sampling Sells MORE Stuff

Sampling Sells More Stuff

If Sampling Sells MORE Stuff WHY Don’t We Do More Sampling?

On consultation sessions with clients who sell food of any type I am always disappointed that they are not sampling when I am there. Maybe I’m just hungry? Or is it because I know (and we would all probably agree) that sampling helps sell what you’re selling. Why aren’t they doing it?

Do you sample dips, etc. to help sell herbs, veggies, etc.? I’m not advocating getting into the food business, but if you’re already there get sampling! Being in the food business (any part of it) and sampling go hand in hand.

If you really believe sampling helps sell products then you would surely want to sell more wouldn’t you? The whole idea is to get a customer to try a product in hopes that they’ll like it well enough to become a regular purchaser of it as well as a regular customer in your store. Otherwise you’re just taking what comes your way and not creating a market for your products. Figure out a way to sample consistently well and keep on doing it.

Continue reading

%d bloggers like this: