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Marketplace Advantage

A Strategy for Profitably Marketing Your Company

Marketplace Advantage is a two-day program designed to provide a resource to influence and change company culture. In Marketplace Advantage we approach marketing as a team sport where marketing is the job of everyone in the company. This program is conducted in a two-day in-depth process of gaining an understanding of what and why we think the way we do about marketing, and why we get the the results we get. Next, we examine the 12 Marketing Principles and best practices and adopt new thinking to begin to implement improved marketing processes.

In the Marketplace Advantage program you will develop and propose a marketing plan for your company. In a follow-up process this preliminary plan is then presented to your entire company for feedback and involvement. A tentative Marketing Action Plan (MAP) is then developed for implementation.

Marketplace Advantage our focus is on developing a true Marketplace Advantage in the following areas:

  • First Impressions and Curb Appeal
  • Community and Public Relations
  • Customer Relationship Management
  • Advertising and Promotions
  • Brand Development and Execution

The Marketplace Advantage program is presented in either a small group setting with five to seven companies with up to six attendees permitted from each company, or in-house which is especially suited to larger and multiple location companies where greater involvement is needed.

Marketplace Advantage is ideally scheduled in the summer through fall while spring results are fresh in the minds of attendees, offering plenty of time for analysis, planning, and implementation for the upcoming year.

Please send email to sid@horticulturaladvantage.com for further information, dates, and rates.

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