This is not a question, it is a statement! There are times that life becomes so confused that it is just better to press the reset button and reprogram our lives rather than try to make-do while the darned thing is out of whack.
Recently I was talking with Matt Horn, owner of Matterhorn Nursery about his plans to totally reinvent his garden center. While Matt has been one undisputed leader of innovation in the garden center business over the years he realizes that it is time to re-engineer the concept of Matterhorn Nursery. The story has something to do with goats, and you’ll have to ask Matt about that.On the supply side of the business Don Eaton, owner of Eaton Farms also has a long history as an innovator having developed the Pennsylvania Pride brand sold only in independent garden centers, and a 3-Year consumer warranty. Don recently announced to his customers how he is pushing the Reset Button for his company. Imagine this, selling only container grown trees to independent garden centers. But Don is not only selling trees. You’ve got to Click HERE to read Don’s Weekly email letter.
Wilson’s Garden Center in Newark, Ohio pressed their Reset Button this spring with a new Nexus Atrium style structure that replaced an older gutter connect greenhouse. Owners Ned and Mitzie Wilson reported in a Today’s Garden Center article that “the time had come for some big changes if they were to remain relevant to their customers. Plus, they have a new generation of Wilson’s, Brian and Holly, ready to take over operations, and they needed a solid business situation to manage.”
9/22/2010 Update – Since Matterhorn Nursery has filed for Chapter 11 Bankruptcy as reported by Today’s Garden Center magazine, I am adding this footnote. It appears that Matterhorn’s chickens were counted before they hatched and the money to fund the reset of project turned out had at least partially been spent before it was in the bank. I am hopeful that Matterhorn will accomplish the financial restructuring necessary to emerge from the protection of the bankruptcy court. The most frequent cause of garden center financial difficulty is funding improvements from cash flow rather than from net profit, or long term financing.
Filed under: Consumers, Economy, Leadership, Management, Marketing, Planning | Tagged: Don Eaton, Eaton Farms, Matt Horn, Matterhorn Nursery, Mitzie Wilson, Ned Wilson, Nexus Greenhouse, Pennsylvania Pride, Today's Garden Center Reset Button, Wilson's Garden Center |