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Sampling Sells MORE Stuff

Sampling Sells More Stuff

If Sampling Sells MORE Stuff WHY Don’t We Do More Sampling?

On consultation sessions with clients who sell food of any type I am always disappointed that they are not sampling when I am there. Maybe I’m just hungry? Or is it because I know (and we would all probably agree) that sampling helps sell what you’re selling. Why aren’t they doing it?

Do you sample dips, etc. to help sell herbs, veggies, etc.? I’m not advocating getting into the food business, but if you’re already there get sampling! Being in the food business (any part of it) and sampling go hand in hand.

If you really believe sampling helps sell products then you would surely want to sell more wouldn’t you? The whole idea is to get a customer to try a product in hopes that they’ll like it well enough to become a regular purchaser of it as well as a regular customer in your store. Otherwise you’re just taking what comes your way and not creating a market for your products. Figure out a way to sample consistently well and keep on doing it.

Did you know that product demonstrations prove to be 47% more effective than any other approach to selling a product – even greater than testimonials. That’s right, according to Doug Hall in his best-selling book, Jump Start Your Marketing Brain, product demonstrations such as sampling are a first-person experience. While testimonials are effective they are not as effective as seeing (and tasting) it yourself.

Jump Start Your Marketing Brain

Click HERE to read the research that validates the value of sampling.

After you have read the article you should be committed to sampling any time you are selling products that lend themselves to the success of it.

Do you use employees or an outside contractor to sample in your store?

Reply to tell of your success or problems you have overcome with sampling.

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