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Making the M-D Rollercoaster Work for You


Entrepreneurial Manic-Depression: Is that what’s wrong?

This was the topic of a recent blog posting by Timothy Ferris, author of the NY Times and WSJ best-selling book, The Four Hour Work Week. The story of the book is a story in itself. Just do yourself a favor and get a copy and read it before spring hits.

While you and I may never get anywhere near a 4-hour work week it will help you understand why we think the way we do about work. And we may just get a little closer to it if we can think the way Tim thinks, especially the way he distinguishes between effectiveness and productivity.

This is a good, fast, and easy read, and it’s a book that will stick with you, possibly changing your life, but definitely changing your perspective on work. I’d say it’s the best thing I’ve read since Rich Dad, Poor Dad and The E-Myth revisited.

Click here to buy The Four Hour Work Week online from an independent bookstore.

But the main reason I wrote this post is to encourage you to take a look at the Manic-Depression Rollercoaster. If you’re not an entrepreneur it may help you understand one a little better.

2 Responses

  1. Do you see the parallels I see in the entrepreneurial M-D rollercoaster and people’s reaction to the current economic situation? Last summer we were all in the “uninformed optimism” phase, then the media began to bury us in a barrage of bad news and we went into the “informed pessimism” stage. I think we are approaching the “crises of meaning” stage about now, and hoping the light we see at the end of the tunnel will be the “informed optimism” stage.

    Couldn’t we focus our marketing efforts differently on customers at each stage of the ride? Very little appealed to the folks at the “informed pessimism” stage, but I think the “get back to the earth/bond with nature/eat healthy food/improve your home bubble” message would be an appropriate one for the “crisis of meaning” stage. What do you think?

  2. I think you’re getting the message very clearly Lynn. This is why the wise choice is to stay the course, (as long as you are on the right one to begin with) through the crisis of meaning and on into the informed optimism stage. With some luck the government stimulus package will leave us with some optimism, but it appears we may be thrown back into informed pessimism for a while. Still the message is to find and stay the course. Customers will follow a lead they can trust, but can’t trust a lead they can’t follow.

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