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What Affluent _ _ _ Love.

Future Fans

Future Fans?

Men are still a big part of the garden market.

If women make over 70% of garden related purchases what percent do you think carry the interest in food?

It might surprise you to know that nearly 80% of men with incomes over $150,000 are passionate about food. That’s nearly twice as many as are passionate about sports. These “foodies” list “dining out at great restaurants at least once a week” and “traveling the globe to explore restaurants” among their favorite activities.  Believe it or not, only 37% of married men and 17% of single men in this income group are passionate sports fans.

While it is significant that women make and influence an over-whelming majority of garden purchases, we must remember that we would have a hard time living without men customers today, and the ones they’re teaching to be our customers tomorrow.

From: Harrison Group survey on behalf of American Express, 2007

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One Response

  1. Dear Sid,

    The customer that makes the largest purchases for his own house each year is a man.

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