Posted on July 16, 2009 by sidraisch
Economic conditions have caused many retailers (garden centers included) to reduce inventories. Whether they were operating with an unproductive portion of their merchandise mix, or simply were over-buying and had too much inventory at the wrong time in the wrong amount, the net effect is less inventory. Some retailers handle that better than others.Ted Hulbut suggests they will become Zombie Stores and Zombie Departments. This falls in line with my previous post, but takes it straight to the sales floor.
Filed under: Clients, Consumers, Merchandise, Product | Tagged: buying, consumer, customer traffic, death spiral, inventories, inventory, merchandise mix, out of stocks, over buying, remnants, retailers, sales floor, sales level, selection, Zombie Departments, Zombie Stores, Zombieconomy | 6 Comments »
Posted on April 20, 2009 by sidraisch
Customer segments have been blurring. Customers live in micro-segments and marketing to macro-segments has been losing effectiveness for some time. Individual customers live in multiple segments and change without notice. Retailers must provide a flexible experience, choice, and meet their customers where they are at precisely the moment they are there.
Filed under: Change, Consumers, Demographics, Marketing, Psychographics | Tagged: accomplishment, Advertising Age, choice, connection, customers, entertaining, experience, flowers, fresh, gift, grandchildren, green, growing, guests, mainstream, Marketing, neighbors, presence, retailers, save, segmentation, segments, Staycation, value, vegetables | Leave a Comment »
Posted on February 11, 2009 by sidraisch
There is a cartoon that says, “More people read my T-shirt than read your blog.” That is most likely NOT true. Let’s look at why. While subscribers and regular readers are a measure of a blogger’s popularity, they are somewhat insignificant in importance as compared to search traffic generated by the blogger although they can help improve search rankings. Let’s take a look at the two main reasons why people blog, and then you’ll see why searches matter most, and why garden blogs do matter.
Filed under: Consumers, Marketing | Tagged: blogs, blotanical, breeder, communicate, crtoon, endless summer hydrangea, Google ads, grower, retailers, t-shirt | 5 Comments »
