Posted on August 26, 2009 by sidraisch
You’ve probably read or will soon about YET ANOTHER recent case study CLAIMING again that branded plants outsold non-branded 5:1. Maybe I just don’t understand how anyone would believe the results of the study after looking at the photo of the two displays that consumers compared. One is on a gravel paved area, and the other on grass.
Filed under: Consumers, Marketing, Merchandise, Merchandising, Plants, Product, Selling, research | Tagged: bench, case study, displays, Garden Center Magazine, GMROII, merchandiser, Open Register, Proven Winners, research | 32 Comments »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
