Difference between PR and Publicity

Everyone who has anything to do with marketing their company needs to think about using PR to build their business. Click to read Seth Godin’s definition of the difference between PR and Publicity. Read it twice, then read it again and let it sink in. Get it?

Should you be a Publicity Hound?

I know it is uncomfortable tooting your own horn. Mom said not to brag and we’re all maybe a little too good at not promoting ourselves. However, the art of shameless self-promotion doesn’t have to be shameful. Remember, mom also said to stand up for yourself.

While it may be true that “the meek shall inherit the earth”, I have also heard it said that “the meek may inherit the earth, but they are going to have to work like the devil to get it.” I really believe we can be nice people and not finish last. But we need to think of this differently, know more than we do now about how to do it, and do what we learn.