Posted on May 19, 2009 by sidraisch
But how do you show the customer other cute perennials or exotic vegetable seeds so they end up buying more than they planned? Short answer – don’t if you have not properly connected with the customer. You may sell them something but you may also not create the long term buying bond that creates a long term relationship and true loyalty.
Filed under: Consumers, Management, Marketing, Merchandise, Selling | Tagged: attentive, buckle, comp sales, culture, customers, exotic, growth, Merchandise, people, perennials, Plants, recession, revenue, seeds, strategy, transactions, vegetable | Leave a Comment »
Posted on February 15, 2009 by sidraisch
Like frogs in a pan of water with the temperature rising, our comfort of increasing sales revenue from an increase in average transaction dollars is not feeling so comfortable in recent years. Here’s why:
Filed under: Change, Clients, Marketing, Pricing, Selling | Tagged: annuals, battle, beauty, cell packs, Client Advantage, combat, costs, flats, grasses, margin dollars, Marketing, perennials, Plants, psychology, Retail, sales, Selling, shrubs, transactions, wholesale | 2 Comments »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
