Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: advertising, annuals, brand, communication, constituents, Consumers, customers, differentiation, Economy, escape, garden center, Independent, low prices, Marketing, perennials, retailer, Uber-different | 4 Comments »
Posted on May 19, 2009 by sidraisch
But how do you show the customer other cute perennials or exotic vegetable seeds so they end up buying more than they planned? Short answer – don’t if you have not properly connected with the customer. You may sell them something but you may also not create the long term buying bond that creates a long term relationship and true loyalty.
Filed under: Consumers, Management, Marketing, Merchandise, Selling | Tagged: attentive, buckle, comp sales, culture, customers, exotic, growth, Merchandise, people, perennials, Plants, recession, revenue, seeds, strategy, transactions, vegetable | Leave a Comment »
Posted on February 15, 2009 by sidraisch
Like frogs in a pan of water with the temperature rising, our comfort of increasing sales revenue from an increase in average transaction dollars is not feeling so comfortable in recent years. Here’s why:
Filed under: Change, Clients, Marketing, Pricing, Selling | Tagged: annuals, battle, beauty, cell packs, Client Advantage, combat, costs, flats, grasses, margin dollars, Marketing, perennials, Plants, psychology, Retail, sales, Selling, shrubs, transactions, wholesale | 2 Comments »
Posted on January 27, 2009 by sidraisch
“Times have changed. Today people are more interested in what they will use and enjoy than they are in what they will own and enjoy.” Judy Stapler 11/08
You don’t need me to tell you how stressful it has become to live in this great country. While we serve a broad range of consumers, disposable income is becoming a thing of the past and every purchase can now be a major decision for some of them. Gas up the car? Buy food? Keep the home at a comfortable 70°- 72° or a more efficient 65°? Buy the art object or new car we’ve admired for months (now at a greatly reduced price) or decide to spend for something you can actually use. The net effect of this is that consumers at all income levels make decisions more purposefully. It is my opinion that come spring, we will see more people choose to buy those items they perceive that they actually need and can use and enjoy immediately rather than those they simply look at and enjoy owning over time.
Filed under: Consumers, Marketing, Product | Tagged: afford, better, big-boxes, brands, buying, car, consumables, credibility, disposable income, durable, enjoy, focus, food, functional, gas, Hummer, market, micro-mansion, ornamental, ostentatious, own, perceive, perception, perennials, plant, price, purchase, qualitative, Selling, signage, taste, trading down, trends, use, usefulness, value, veggies | 1 Comment »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
