Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: advertising, annuals, brand, communication, constituents, Consumers, customers, differentiation, Economy, escape, garden center, Independent, low prices, Marketing, perennials, retailer, Uber-different | 4 Comments »
Posted on December 17, 2008 by sidraisch
Consumers get better and better at it. They’re sure getting a lot of practice. John Naisbit first predicted “high-tech/high-touch” in Megatrends. Faith Popcorn predicted “cocooning” in The Popcorn Report. She’s now updated that with “uber-cocooning”. Certain things aren’t changing so much as they’re getting deeper and richer. The consumers have become more sophisticated cocooner’s with [...]
Filed under: Consumers, Marketing, Product | Tagged: backyard, cocooning, Consumers, Faith Popcorn, garden center, local owned, low prices, megatrends, The Popcorn Report, uber-cocooning, volume | 1 Comment »
