What’s Wrong with this Message?

Enough about the economy stupid.

Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.

Horticulture Zombieconomy

There has been a quiet but growing sound of discomfort over something a gentleman you have probably not heard of said about the state of the response of American business to the economic situation. His characterization was about the Zombieconomy,

Mountain Lion or Dead Deer Walking? What is the Independent Advantage?

Are Independent garden centers like the dead deer walking just ahead of the mountain lion representing the predatory discounters and big-boxes it in this photo? Many of them are exactly like that deer. Others will be the next prey. Some will remain keenly aware, agile, and will stay ahead of the impending threats to their existence.

Why This Business Gets In Our Blood

We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.

Should you be a Publicity Hound?

I know it is uncomfortable tooting your own horn. Mom said not to brag and we’re all maybe a little too good at not promoting ourselves. However, the art of shameless self-promotion doesn’t have to be shameful. Remember, mom also said to stand up for yourself.

While it may be true that “the meek shall inherit the earth”, I have also heard it said that “the meek may inherit the earth, but they are going to have to work like the devil to get it.” I really believe we can be nice people and not finish last. But we need to think of this differently, know more than we do now about how to do it, and do what we learn.

You Are One of Us – Are you Indie Bound?

The “Buy Local” movement may be picking up some steam. Whether an anti-hogenization movement, or to better sustain local economies, or organized for self-protection of locally owned business it’s a good idea in my opinion to get involved. Local, community based marketing fuels positive word of mouth.

Prevailing Wisdom?

Please pardon this rather long posting on the Christmas Economy of 2008 today. I think it is worth the time and space.
The majority of the news reports, ads, and word of mouth about shopping these days is all about the shopping deals and discounts. While this would qualify as “prevailing wisdom” in the greater retail [...]