Posted on December 15, 2009 by sidraisch
Misconception #5 – Lower Your Prices and Make it Up on Volume
(Read time approx. 3 minutes.)
This is the fifth misconception in a series of six. The concepts being discussed here will likely be counter to your beliefs. The comments left on the previous posts are quite interesting so you may want to go back and [...]
Filed under: Competition, Consumers, Economy, Marketing, Merchandise, Pricing, Product | Tagged: commoditization, discount, independent garden center, Inelastic, Make it up on Volume, mass merchant, Price Elasticity of Demand, product differentiation, value | 5 Comments »
Posted on August 28, 2009 by sidraisch
Friends,
Independent garden centers are my future. I am a fortunate person to love what I do and do what I love. I sincerely want that to continue, and I realize it is entirely dependent on the success of my clients.
Today I feel compelled to share with you some information you would probably rather not hear or would rather not consider. Sticking your head in the sand is a possible reaction to this. Consider carefully how you choose to respond. This could be a decision that changes the course of your business and your life completely within a very few short months.
Filed under: Change, Clients, Competition, Consumers, Economy, Leadership | Tagged: advertising, curb appeal, economic recovery, Harry Dent, Howard Davidowitz, HS Dent, independent garden center, Marketing, pets, Prosper in a Downturn, relationship, shopable, special, The Great Boom Ahead, The Great Depression Ahead, under-performing | 29 Comments »
Posted on January 13, 2009 by sidraisch
While it is significant that women make and influence an over-whelming majority of garden purchases, we must remember that we would have a hard time living without men customers today, and the ones they’re teaching to be our customers tomorrow.
Filed under: Consumers, Demographics, Marketing, Psychographics | Tagged: food, garden, independent garden center, married, men, restaurant, sports, women | 1 Comment »
