Posted on March 3, 2009 by sidraisch
When consumers get back to the garden this spring, will it become ‘Back-Ache in the Garden’?
Maybe you’ve read that the evidence is mounting that gardening is vogue again. The origin of ‘vogue’ is associated with sailing in the 1500’s and meant “wave or course of success”. In modern times the phrase “in-Vogue” meant that a product or idea was written about in Vogue magazine. Gardening is timeless, and also been proven to be somewhat trendy. Staying in fashion has never been more important – even if you are not the type of person who ever cared about fashion or being fashionable.
Is this just another flavor-of-the-year to read about in all the trade industry magazines, email newsletters, and blogs, or will it bring real gardening back – I mean forward? Only time, and possibly your response to the emerging trend will tell.
Filed under: Consumers, Marketing | Tagged: garden, gardening, Vogue Magazine, back ache, Trey Pittsenberger, The Blogging Nurseryman, gardener, benefit, neophytes, Four Seasons Nursery, fireplace shovel, medical clinic, emergency room, chirpractor, physician, SUV, Benefits of Plants, primal instincts, intrinsic, intangible, problem, Steal This Idea, geeks, computer, horticultural correctness, Bill Gates, Steve Jobs | 7 Comments »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
Posted on January 13, 2009 by sidraisch
While it is significant that women make and influence an over-whelming majority of garden purchases, we must remember that we would have a hard time living without men customers today, and the ones they’re teaching to be our customers tomorrow.
Filed under: Consumers, Demographics, Marketing, Psychographics | Tagged: food, garden, independent garden center, married, men, restaurant, sports, women | 1 Comment »
