Posted on April 20, 2009 by sidraisch
Customer segments have been blurring. Customers live in micro-segments and marketing to macro-segments has been losing effectiveness for some time. Individual customers live in multiple segments and change without notice. Retailers must provide a flexible experience, choice, and meet their customers where they are at precisely the moment they are there.
Filed under: Change, Consumers, Demographics, Marketing, Psychographics | Tagged: accomplishment, Advertising Age, choice, connection, customers, entertaining, experience, flowers, fresh, gift, grandchildren, green, growing, guests, mainstream, Marketing, neighbors, presence, retailers, save, segmentation, segments, Staycation, value, vegetables | Leave a Comment »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
