Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: Marketing, garden center, Economy, Consumers, low prices, Independent, advertising, perennials, annuals, communication, customers, brand, differentiation, escape, constituents, Uber-different, retailer | 4 Comments »
Posted on March 12, 2009 by sidraisch
Have you decided that you will not participate in the recession this spring? While that could be good advice, even better advice may be to participate fully in the effects the economic downturn is causing.
Filed under: Consumers, Management, Marketing, Merchandise, Pricing, Selling | Tagged: advertising, advice, availability, deals, economic, Economy, fruit trees, government stimulus, greenhouse growers, margin dollars, newspaper, participate, radio, recession, sales, small fruits, television, traffic, vegetable seeds, veggie plants | 3 Comments »
Posted on December 16, 2008 by sidraisch
Two ladies talked about the shopping bargains everywhere. They’re stocking up for household needs, upcoming birthdays and other anticipated purchases to take advantage of all the bargains. They wondered aloud, “who in their right mind would buy anything they need at full price when there are so many bargains to be found?” I have no answer.
Filed under: Consumers, Marketing, Uncategorized | Tagged: Economy, shopping | Leave a Comment »
Posted on December 6, 2008 by sidraisch
In 2003 the Well Curve theory by Jim Pinto was quietly published and has since then came to be. See what happens to the Bell Curve during times of distress.
Filed under: Consumers, Marketing | Tagged: Bell Curve, Disruption, Economy, Jim Pinto, Middle Class, Turmoil, Well Curve, Wired Magazine | Leave a Comment »
