Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: advertising, annuals, brand, communication, constituents, Consumers, customers, differentiation, Economy, escape, garden center, Independent, low prices, Marketing, perennials, retailer, Uber-different | 4 Comments »
Posted on May 19, 2009 by sidraisch
But how do you show the customer other cute perennials or exotic vegetable seeds so they end up buying more than they planned? Short answer – don’t if you have not properly connected with the customer. You may sell them something but you may also not create the long term buying bond that creates a long term relationship and true loyalty.
Filed under: Consumers, Management, Marketing, Merchandise, Selling | Tagged: attentive, buckle, comp sales, culture, customers, exotic, growth, Merchandise, people, perennials, Plants, recession, revenue, seeds, strategy, transactions, vegetable | Leave a Comment »
Posted on April 20, 2009 by sidraisch
Customer segments have been blurring. Customers live in micro-segments and marketing to macro-segments has been losing effectiveness for some time. Individual customers live in multiple segments and change without notice. Retailers must provide a flexible experience, choice, and meet their customers where they are at precisely the moment they are there.
Filed under: Change, Consumers, Demographics, Marketing, Psychographics | Tagged: accomplishment, Advertising Age, choice, connection, customers, entertaining, experience, flowers, fresh, gift, grandchildren, green, growing, guests, mainstream, Marketing, neighbors, presence, retailers, save, segmentation, segments, Staycation, value, vegetables | Leave a Comment »
