Posted on August 13, 2009 by sidraisch
Is haggling is on the increase?
The introduction of the new Taggle concept for in-store bidding on merchandise at participating retailers has brought about a plethora of media reports on the rise of haggling. Don’t fall for it.
“Fair Enough”
Your customers are seeing and reading that they should be haggling. They would like to save some money if they can, especially if they should. They don’t want to pay too much, and they definitely don’t want to be taken advantage of. Some fear other customers may be haggling with you and getting a better deal. There is no fault in them asking for a better price, you just need a way to handle the question.
Filed under: Change, Competition, Consumers, Pricing, Selling | Tagged: best price, cash, Consumers, discounts, garden center, haggling, negotiating, price, Taggle | 8 Comments »
Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: Marketing, garden center, Economy, Consumers, low prices, Independent, advertising, perennials, annuals, communication, customers, brand, differentiation, escape, constituents, Uber-different, retailer | 4 Comments »
Posted on January 16, 2009 by sidraisch
We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.
Filed under: Consumers, Demographics, Marketing, PR, Plants, Product, Psychographics | Tagged: annuals, BMW, bulbs, channel, Charles Kuralt, Chicken Soup for the Gardener's Soul, Consumers, crime, flowers, food, fresh, fruit, garden, garden center, gift, God, green, greenhouse, heal, health, herbs, Holy Bible, houseplants, Independent, James A. Michener, Judy Stapler, Landscape, locally owned, mental, Nelson Mandela, nursery, organic, patients, perennials, physical, Plants, research, Retail, ship, tropicals, University of Michigan, urban, vegetables | 3 Comments »
Posted on December 17, 2008 by sidraisch
Consumers get better and better at it. They’re sure getting a lot of practice. John Naisbit first predicted “high-tech/high-touch” in Megatrends. Faith Popcorn predicted “cocooning” in The Popcorn Report. She’s now updated that with “uber-cocooning”. Certain things aren’t changing so much as they’re getting deeper and richer. The consumers have become more sophisticated cocooner’s with [...]
Filed under: Consumers, Marketing, Product | Tagged: backyard, cocooning, Consumers, Faith Popcorn, garden center, local owned, low prices, megatrends, The Popcorn Report, uber-cocooning, volume | 1 Comment »
