Bill Calkins
Virtually Prepared for Spring
Guest Article from Flourish, by Bill Calkins – Business Manager, Independent Garden Centers for Ball Horticultural Company
Right now, an entirely new gardener is walking into garden centers across North America. They know a little bit about plants, a lot about the stores they visit and have specific projects in mind. The plant knowledge might have come from family or friends, but some of it was no doubt gleaned from the Internet. They certainly spent a couple minutes online poking through local garden center websites and box store specials before hopping in the car. And they do not see gardening as a hobby – it’s functional, adding visual impact and value to their home landscape, balcony, patio, deck, etc, etc.
Filed under: Consumers, Garden Trends, Internet, Marketing, Uncategorized | Tagged: apps, Ball Horticulture, Bill Calkins, consumer, garden center, iPad, iPhone | Leave a Comment »
