What’s Wrong with this Message?

Enough about the economy stupid.

Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.

Hoping for a Rising Average?

Like frogs in a pan of water with the temperature rising, our comfort of increasing sales revenue from an increase in average transaction dollars is not feeling so comfortable in recent years. Here’s why:

Why This Business Gets In Our Blood

We have plenty of proof to make our case, however we fail to reflect on that proof and question our relevancy in the world today. We fail to use the evidence as proof in our marketing messages and question why consumers don’t place more value on plants while they spend increasingly more on cars, bathrooms, and gourmet kitchens.