Posted on August 28, 2009 by sidraisch
Friends,
Independent garden centers are my future. I am a fortunate person to love what I do and do what I love. I sincerely want that to continue, and I realize it is entirely dependent on the success of my clients.
Today I feel compelled to share with you some information you would probably rather not hear or would rather not consider. Sticking your head in the sand is a possible reaction to this. Consider carefully how you choose to respond. This could be a decision that changes the course of your business and your life completely within a very few short months.
Filed under: Change, Clients, Competition, Consumers, Economy, Leadership | Tagged: advertising, curb appeal, economic recovery, Harry Dent, Howard Davidowitz, HS Dent, independent garden center, Marketing, pets, Prosper in a Downturn, relationship, shopable, special, The Great Boom Ahead, The Great Depression Ahead, under-performing | 29 Comments »
Posted on August 11, 2009 by sidraisch
Enough about the economy stupid.
Yes, we need to be empathetic to the consumer’s need to save, but that problem is that when everyone else who is marketing has the same basic message across all communication channels the basic tenet of marketing – differentiation, is lost.
Filed under: Consumers, Marketing, Uncategorized | Tagged: Marketing, garden center, Economy, Consumers, low prices, Independent, advertising, perennials, annuals, communication, customers, brand, differentiation, escape, constituents, Uber-different, retailer | 4 Comments »
Posted on March 12, 2009 by sidraisch
Have you decided that you will not participate in the recession this spring? While that could be good advice, even better advice may be to participate fully in the effects the economic downturn is causing.
Filed under: Consumers, Management, Marketing, Merchandise, Pricing, Selling | Tagged: advertising, advice, availability, deals, economic, Economy, fruit trees, government stimulus, greenhouse growers, margin dollars, newspaper, participate, radio, recession, sales, small fruits, television, traffic, vegetable seeds, veggie plants | 3 Comments »
Posted on January 12, 2009 by sidraisch
I can see using this new Microsoft Tag thing myself well beyond the curiosity of it. You may have heard the day was coming where you would be able to take a camera phone digital photo of a bar code and instantly access more information about the product via your web enabled cell phone or PDA. Now it is nearly here.
Filed under: Change, Consumers, Marketing, Product | Tagged: 2-D barcode, advertiser, advertising, camera phone, information, iPhone, Killer App, Marketing, Microsoft Tag, MS Tag, trade magazine | Leave a Comment »
Posted on January 4, 2009 by sidraisch
That brings me to the point of offering a few suggestions as you become more familiar with blogs and how they work. So here are a few of the main points, which may help you find your way around.
Filed under: Marketing | Tagged: advertising, blog, business, gardeners, horticulture, Marketing, WordPress | 1 Comment »
