Horticulture Zombieconomy

There has been a quiet but growing sound of discomfort over something a gentleman you have probably not heard of said about the state of the response of American business to the economic situation. His characterization was about the Zombieconomy,

Recessionary State of Mind

Time and again history has shown that retailers that respond with aggressive marketing of innovative strategies come through and out of troubled times better than those who do not. Now response to the current recession is already beginning to show winners and losers.

Toyota to claim a self and consumer proclaimed position as the “official car of the 2009 recession”, claiming market share even while car sales drastically declined. Toyota is selling fewer cars while also gaining a higher percent of the market. Take special note that their strategy is to market aggressively but to focus on cost-savings to maintain margin rather than eroding long-term value by raising prices higher in order to introduce even greater discounts, rebates, and deals than the other car makers.

Phase III – Significance

Many of us do what we do because it’s what we’ve always done. We are flying flags of no particular significance. We went to school for it, were hired to do it, were born into it or were married into it. In many cases we’re doing the garden center thing better, but why do this in the first place?