Building Upon An Old Plant Category

First there was Stepables, that brought excitement and expansion to a staple category – groundcover plants.

Now the category is ever-expanding with Nooks & Crannies from Novalis, Rock Stars from Valleybrook, and others including some home-grown brands such as Treadables found only at Knollwood Gardens in Beavercreek (Dayton) OH and Footprints found only at Bern’s Garden Center in Middletown (Dayton) OH. So this is what happens when opportunities are found and expanded upon – as long as consumers really do buy-in to the concept and buy the plants and take them home and get caught up in it. That is what a hobby is all about. This is what real gardening is all about – people who are excited and passionate about their hobby.

Please Do This When a Customer Interrupts You . . .

But how do you show the customer other cute perennials or exotic vegetable seeds so they end up buying more than they planned? Short answer – don’t if you have not properly connected with the customer. You may sell them something but you may also not create the long term buying bond that creates a long term relationship and true loyalty.