Posted on April 20, 2009 by sidraisch
Lipstick Flower
George Ball compares the economic blues fixing powers of lipstick to those of flowers in his blog post at Heronswood Voice:
Similarly, in the fashion industry, The Great Depression is noted to have given a boost to the then recently hatched lipstick industry. Like candy and movies, it was something inexpensive that lifted women’s spirits. [...]
Filed under: Consumers, Marketing | Tagged: candy, cut flowers, economic blues, fashion industry, George Ball, Heronswood Voice, inexpensive, inventory, lipstick, lipstick flower, movies, operations, The Great Depression | 3 Comments »
Posted on April 20, 2009 by sidraisch
Customer segments have been blurring. Customers live in micro-segments and marketing to macro-segments has been losing effectiveness for some time. Individual customers live in multiple segments and change without notice. Retailers must provide a flexible experience, choice, and meet their customers where they are at precisely the moment they are there.
Filed under: Change, Consumers, Demographics, Marketing, Psychographics | Tagged: accomplishment, Advertising Age, choice, connection, customers, entertaining, experience, flowers, fresh, gift, grandchildren, green, growing, guests, mainstream, Marketing, neighbors, presence, retailers, save, segmentation, segments, Staycation, value, vegetables | Leave a Comment »
Posted on April 15, 2009 by sidraisch
Are Independent garden centers like the dead deer walking just ahead of the mountain lion representing the predatory discounters and big-boxes it in this photo? Many of them are exactly like that deer. Others will be the next prey. Some will remain keenly aware, agile, and will stay ahead of the impending threats to their existence.
Filed under: Change, Competition, Merchandise | Tagged: Dead deer walking, Independent | Leave a Comment »
Posted on April 14, 2009 by sidraisch
Don’t worry about them, but definitely don’t ignore them either. When the big boxes come to your backyard it’’s a battlefield. Treat it as such.
Filed under: Competition, Marketing | Tagged: Retail, Walmart, Competition, Asheville NC, Lowe's, Dartmouth, Inc. Magazine | Leave a Comment »
Posted on April 8, 2009 by sidraisch
Danger: The mid-spring EUPHORIC state of success often harbors, or breeds problems. As the initial stocking, weather watching, and waiting of spring survival mode passes owners move into manage and lead roles. Then…
Filed under: Leadership, Management | Tagged: cash, crisis, euphoric, hard reality, re-ordering, significance, spending, spring, success, survival | 1 Comment »
