Would You Shop Here If You Didn’t Work Here? Four Steps to Employee Advocacy | Business 2 Community

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Would you shop here if you didn’t work here?  Sounds like a simple question, right?  Would you shop here if you weren’t being paid by this company?  Would

Sid Raisch‘s insight:

Amazing power of the word ASK. Just ask. 

See on www.business2community.com

You are what you buy: “Belief-based consumption” changing face of retail

See on Scoop.it – Celebrating Local Independent Small Business

Just as digital life has encouraged the sharing of private information with brands, it’s now seeing consumers expect that same transparency in return.

Sid Raisch‘s insight:

Large corporations are better at telling their story about how they support large causes and local economies. But the fact is that on average they spend only half of what independent businesses do on charitable causes and substantially less into the local economy where they operate. See www.amiba.net for more information.

See on www.canada.com

Building Loyalty The Lady Gaga Way: Focus On 1% Of Your Customers

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This article is by Jackie Huba, consultant, co-author of Church of the Customer blog, and author of “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.” (Photo credit: Wikipedia) Shiny New Object Syndrome.

Sid Raisch‘s insight:

Okay, so I’m not a Lady fan either, but…Who are your One Percenters? Are you giving them a chance to connect to each other and to your company?

See on www.forbes.com

Independent Contractor Enforcement: There’s More Than The IRS To Fear – Forbes

See on Scoop.it – Celebrating Local Independent Small Business

Independent Contractor Enforcement: There’s More Than The IRS To Fear
Forbes
Do you employ “independent contractors” or “freelancers” who might arguably be considered employees?

Sid Raisch‘s insight:

Rules are rules. Independent contractors treated with restrictions are likely going to be reclassified by the IRS. Yes, you’ve gotten away with it. Yes, others get away with it. But it is not allowed and you may get turned in, or caught. 

See on www.forbes.com

5 Small Business SEO Tips You Can’t Succeed Without – GoBeyond SEO

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The 5 small business seo tips are now essentials in the new world of small business seo. To get your website ranked high, you need to implement these tips.

Sid Raisch‘s insight:

Time to review the basics to be sure we’re still on track or to get back on track with SEO. It changes. 

See on www.gobeyondseo.com

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Thank You,

Sid Raisch

You’ll Never Have Enough Staff Until you _____ Enough Stuff.

Business Friends,

I’m taking the liberty to call all of you friends as some of you have taken the liberty to give me a new name when I checked out at your store. But before I tell you about that let’s begin at the beginning of my visit and work to the end.

As I shop this spring it is obvious that one of the biggest opportunities you have is to sell more stuff to the customers in your store right now. So what’s getting in the way of that?

Just the same as in previous years, I walk through stores from front to back and then back to the front and repeat the process. I am NEVER (okay, rarely) spoken to even though there are plenty of employees that I walk by as they are busy adding more stuff apparently for someone else who arrives after I leave to buy.

Instead of selling more of what you already have to customers already in your store, everyone is focused on adding more stuff that won’t be bought by the customers who are already there.

In my estimation, the lost opportunity from this lack of proper focus is in the 15-25% range. Can you really afford to miss that much? Are you confident that enough customers will keep on coming in to make up for what you’re missing now?

When you’re really busy you can’t have enough people to help every customer. I get that. Still, there is opportunity, but you’ll have to stop making it harder for the customers already in your store to shop. As I fight to get my cart through your stores I have to think that it might be better if you saved some room for me to get through to see more of less stuff. Think about it.

When I do manage to buy something and go to the checkout I am essentially ignored there too. The most recognition I get is to have my apparently new name printed on the receipt – “Cash Customer”. Since this is my last impression of your store, it is the most recent impression. If it is underwhelming I am highly unlikely to return soon, much less to excitedly tell friends why they should come to you.

So, what are you going to do about it?